I’m Keith D’Amelio, the Founder and Principal at Heretic Performance. With a career spanning over two decades of work with elite athletes, teams, and organizations—including the Boston Celtics, Toronto Raptors, and Nike — I founded Heretic Performance to bring a unique approach to performance optimization. Our goal is to help solve complex problems through a multidisciplinary lens, leveraging my experience not only with world-class athletes and teams but also in the venture space and business sector. At Heretic Performance, we’re dedicated to pushing the boundaries of what’s possible, delivering innovative solutions that drive success across sports, business, and beyond.
I’ve spent over 20 years working with in the trenches with some of the world’s best athletes and teams, including the Boston Celtics, Toronto Raptors, and Stanford University’s Men’s Basketball, as well as elite athletes across all sports including Super Bowl-winning NFL players, world champion surfers, PGA golfers, and everything in between. While working with these athletes, teams, and organizations, I provided a global perspective to bring meaningful and impactful solutions, helping athletes and teams achieve peak performance. With a Masters Degree in Exercise Science and a Ph.D. in Applied Sports Science, I bring a unique, understanding to performance and have often served as the “bridge” between each aspect of a performance department. I take a calculated and methodical approach to development and provide innovative solutions to complex and persistent problems, delivering high-end results.
Our goal is to help you reach your full potential.
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“The only sustainable competitive advantage is an organization's ability to learn faster than the competition.”
peter senge
