HERETIC
(NOUN) /ˈHEREˌTIK/
A person holding an opinion at odds with what is generally accepted.
Disciplined
Disruption
We bring clarity to complexity—so teams, companies, and leaders can execute at their highest level.
Heretic Performance partners with elite sports teams, high-growth companies, and venture-backed startups to build the systems behind sustained success. We install operating frameworks that align people, roles, and priorities—so performance becomes consistent, scalable, and measurable.
We don’t deliver motivation.
We deliver infrastructure.
Who We Work With:
Elite Teams, Organizations, & Federations
We help high-performance environments close capability gaps, align departments, and turn potential into results. We are here to help.
Early & Growth-Stage Companies
We install operating systems that drive clarity, accountability, and scalable execution across functions and leadership.
Venture & Portfolio Partners
We bring embedded advisory and infrastructure support to portfolio companies—accelerating product innovation & performance, reduce organizational drag, and deliver strategic relationships and partnerships to unlock new growth opportunities.
If you're scaling a team, leading under pressure, or building something that must perform—Heretic gives you the clarity and system to win.
the founder
KEITH D’AMELIO
Heretic Performance was built to solve a problem that holds back even the most talented organizations
Misalignment.
When companies scale, complexity compounds.
Departments drift. Roles blur. Execution stalls.
In elite sports, this looks like lost potential and missed opportunities.
In startups, it looks like stalled innovation, fuzzy product-market fit, and leadership stretched thin—caught between vision and execution without the systems to scale either.
In venture, it shows up as portfolio drag.
Heretic exists to bring clarity to complex environments—to bring critical thinking and install the systems that make performance not just possible, but predictable.
"We cannot solve our problems with the same thinking we used when we created them.”
ALBERT Einstein